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The Agency

The Agency

A global boutique luxury real estate brokerage — part brokerage, part creative agency — founded in Beverly Hills in 2011. Oscar Lauzardo represents this network across the Dominican Republic.

Visit The Agency ↗ See Us on Netflix ↓
2011Founded
155+Offices
14Countries
$88B+Cumulative Sales
The Agency DR // The Agency Difference

Part Brokerage. Part Creative Agency.

The Agency was built to be more than a traditional brokerage — it operates as a full-service creative agency for every listing, with an in-house team of designers, marketers, and strategists working alongside every agent.

In-House Creative Studio

Every listing is treated as a brand: professional photography direction, custom marketing collateral, and campaign strategy handled by an in-house team of graphic designers and creative strategists — not outsourced or templated.

Media & PR Relationships

Established relationships with traditional and digital media outlets mean listings can reach editorial and press coverage that a typical brokerage listing never sees.

One Global Referral Network

155+ offices across 14 countries function as a single referral network — meaning Oscar's Dominican Republic clients can tap relationships with Agency agents from Los Angeles to London to Mexico City.

Quality Over Quantity

The Agency is selective about who carries its name — the network prioritizes agent quality and service standards over rapid headcount growth.

Leadership

Built by Real Estate People

MU

Mauricio Umansky

Founder & CEO

Co-founded The Agency in 2011 after a career as one of the top-producing luxury agents in the United States. Star of Netflix's "Buying Beverly Hills."

RH

Rainy Hake Austin

President

Oversees global operations, agent support, and the brokerage's marketing and public-relations infrastructure across all 155+ offices.

BR

Billy Rose

Founder & Chief Culture Officer

Co-founded The Agency alongside Mauricio Umansky, Blair Chang, and Eduardo Umansky in 2011, and now stewards the collaborative culture that defines the brand across all 155+ offices.

Recognition

Real Estate With Real Numbers

$20B+In Global Sales Volume
2xAs Productive as the Average Agent
#1Top Luxury Brokerage — Inman's Golden I Awards
#4Among RealTrends Top 50 Firms by Average Sales Price
#13On the 2025 RealTrends500 List
7 YrsInc. 5000 Fastest-Growing Private Companies
5 YrsFinancial Times' Americas' Fastest-Growing Companies
2022–25Top Luxury Brokerage, Most Innovative Brokerage & Campaign — Inman Golden I Awards
Trajectory

From One Office to a Global Network

2011
Founded in Beverly Hills

Mauricio Umansky co-founded The Agency in September 2011 alongside Billy Rose and Blair Chang, with a mission to redefine how luxury real estate is bought, sold, and marketed.

2016
First Global Partnership Office

The Agency opened its first international partner office in Los Cabos, Mexico — the start of its expansion beyond the United States.

2022
Netflix's Buying Beverly Hills Premieres

The Agency's Beverly Hills office and its team of agents became the subject of an unscripted Netflix series, bringing the brand to a global television audience.

2023
A Record Year of Expansion

The Agency opened 29 new offices globally in a single year, according to the brokerage's annual report — one of the fastest expansion paces in the luxury brokerage industry.

2025
150th Office Opens

The Agency opened its 150th office worldwide, cementing its position as one of the largest luxury real estate networks by office count.

Today
The Agency in the Dominican Republic

Oscar Lauzardo represents The Agency across La Romana, Bayahibe, Dominicus, and the broader eastern Dominican Republic — bringing the brand's global reach and marketing platform to Caribbean luxury buyers.

The Marketing Engine

A Global Marketing Platform

Behind every Agency listing is a fully staffed creative team — not a template. In 2023, The Agency launched a global Marketing Portal giving every agent worldwide, including Oscar, 24-hour access to the brokerage's full creative and PR resources.

  • Custom photography, video, and listing collateral for every property
  • Direct access to the in-house creative and public-relations team
  • Centralized brand assets shared across all 155+ global offices
  • Campaign strategy tailored to each listing, not a one-size-fits-all template
Launched2023
AccessAll Global Agents
IncludesCreative + PR
Availability24/7 Self-Service
Global Listing Syndication

Every Listing, Everywhere

Through a partnership with Properstar — the world's largest global property platform — The Agency syndicates listings across 70+ portals in 40+ countries, putting each property in front of a vast, qualified international audience.

70+ Global Portals

Listings syndicate automatically across dozens of the world's leading property portals, far beyond what a single-market brokerage can reach on its own.

Print & Digital Advertising

Through a relationship with RealForce, the leading real estate advertising team, campaigns place curated print ads in the publications most likely to reach a specific property's buyer.

Targeted Email Campaigns

Tailored "Just Listed" eblasts reach brokers with recent transactions in the area, brokers who service feeder markets, and The Agency's own referral network.

Data-Driven Targeting

Proprietary technology and analytics guide every digital campaign, ensuring listings reach the right buyer at the right time — not just a wide audience.

Public Relations

The Power of Media, In Your Corner

A bi-coastal, in-house Public Relations team holds long-standing relationships with the world's most influential journalists, tastemakers, and publications — keeping The Agency, and its listings, part of the conversation.

2,000+Press Placements Annually
5+Media Hits Per Day (2024)
$2B+In Ad Value (2024)
125+Buying Beverly Hills Coverage Pieces

Regular coverage in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, Forbes, and San Francisco Chronicle, among others.

Netflix Original

Buying Beverly Hills

The Agency's Beverly Hills office was the subject of Netflix's unscripted series "Buying Beverly Hills," which followed founder Mauricio Umansky and his team of agents through the high-stakes world of Los Angeles luxury real estate — from off-market mega-mansions to the day-to-day mechanics of closing eight- and nine-figure deals.

The series ran for two seasons (2022–2024), ranked among the Top 10 shows in 26 countries after its premiere, and nearly quadrupled The Agency's organic daily search traffic — giving global audiences an inside look at how The Agency operates, the same collaborative, client-first culture Oscar brings to every transaction in the Dominican Republic.

The Agency on Netflix's Buying Beverly Hills
Seasons2 (2022–2024)
PremiereNovember 4, 2022
Top 10 In26 Countries
Social Impressions12.8M+
Coverage Value$4M+ Ad Value, 17.8M+ Views
FounderMauricio Umansky
Digital Presence

One of the World's Most-Followed Brokerages

513K+Instagram Followers
10.1MAverage Global Impressions Per Post
51%YoY Growth in Direct-Referral Instagram Traffic
5.8M+Annual Visits to The Agency

Followed by verified, high-profile clientele including C-suite executives, athletes, celebrities, and influencers — giving every listing built-in visibility to a qualified, affluent audience.

Print & Experiential

The Agency Magazine

Published twice yearly and designed in-house, The Agency Magazine is direct-mailed and hand-delivered to an elite list of high-net-worth clients with verified net worths ranging from $10M to $500M. Since Winter 2023, it's also carried aboard the private planes of Hera Flight, a leading private aircraft charter service.

Brand Partnerships

Luxury Experiences

The Agency partners with premier luxury brands — One&Only, Spire Collection, Moët Hennessy, Tiffany & Co., and Njord — to create unforgettable VIP launches and private events that introduce properties to qualified high-net-worth buyers in style.

Full Spectrum

What The Agency Represents

From single-family homes to hospitality-branded resort residences, The Agency's global platform covers the full spectrum of real estate.

Single-Family Residential
New Development
Resort & Hospitality
Residential Leasing
Luxury Vacation Rentals
Recognition & Partnerships

A Brand Built on Credibility

Industry Recognition

Featured on the Wall Street Journal's REAL Trends list, Swanepoel Power 200, and ranked on the Inc. 5000 for consecutive years.

Hospitality Partnerships

Works alongside major global hospitality and developer brands including One&Only, Rosewood, and The Ritz-Carlton on branded residential projects.

Core Values

The Agency's culture centers on a simple, widely cited rule: collaboration over competition, and no room for bad actors on the team.

Backed by a Global Network. Guided by a Local Expert.

Oscar Lauzardo brings The Agency's global marketing platform and referral network to every Dominican Republic transaction.

© 2026 The Agency Dominican Republic · All Rights Reserved Sources: The Agency · Netflix · Los Angeles Business Journal